Entertainment News & Media

According to my research; 98% of band/artists/labels who have put music on YouTube cannot boast of £100 return on their investment.

But, there is another way…

I offer an innovative approach to the music business. Whilst some people have focused on the net as the primary vehicle to success, I focus on building classic business skills as the vehicle to success with the internet acting as one of the tools in your Music Business Tool Kit

Anyone who has witnessed the changes in the music industry can testify to the success of non-traditional business models. As a matter of fact the biggest, most successful distributor of music today, Apple, is not even a record label or distributor but is a system owner; a business system created through sound business knowledge.

The majority of music enthusiasts on the internet lack the necessary business skills for success. Many do not possess the basics skills or are unable to properly maintain the systems they do have in place thereby forfeiting the most expensive resource they possess – Time! So much time is wasted, spent on the web with little or no return.

I once asked someone who already had 4569 YouTube views on his single why he intended to follow the same strategy of simply placing his track on the site. I enquired as to whether he had collected the names and emails of those who had watched his video. His response was a blank face and the answer “No!” He was willing to go through the same experience with the same result. If his videos cost him £500 a time and the recording cost him £500 a track, I wonder how long he will remain in business if he keeps on giving away £1000 every 2 months with no return from his substantial investment.
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Out of the thousands of people who seek this path, only a hundred have the talent and out of those hundred, only ten might have the motivation and yet out of the ten of them, only one might get the opportunity. Yet a very significant portion of the population aims or at the very least, desires to become a music producer. What can be the reason for such favoritism? What do the masses see in this profession? What are the advantages of being a music producer? Let us take a look below.

Fame- Many a times it has been seen that the producers achieve a level of fame that even the music artists cannot compare to. Fame, recognition, respect – who among us doesn’t long for such levels of appreciation and when these are few of the most acknowledged perks of being a music producer, it is hardly a surprise to see the populace drifting towards the field of music production.

Creativity- Happy is the man who can make a living by his hobby! And when it is your job entailment that calls for the engagement of your creativity and talent, you can hardly get a more rewarding occupation. The music producer can largely make or break an album the same way a director can affect a movie; in fact it is largely up to the producer to make every track in the album sound its best, giving him ample opportunities for showcasing his talent.
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In the music industry, you have heard about PR firms and wonder if they might be able to help you. It’s time for you to take that next step since you are feeling confident about your ability to be a success. Having a PR firm may seem like a huge deal, but once you learn more, you will find that it’s practical and very helpful. Once you take the time to learn more about how PR agencies work and what they can do for you, you won’t be so hesitant to give them a try.

It helps to know how a PR agency can help make you more successful. No matter how great your music is, it’s hardly worth your time and effort if no one knows about it. You need a vehicle to spread the word about your music so that more people can hear and appreciate your talent. This is one of the things that a PR agency can do for you.

It is the job of a PR agency to let the public know who you are and what you are doing. There is no magic formula, but PR agencies have techniques and methods that have been proven over and over again. They know how to reach the public. They have writers and editors and marketing specialists who know how to spread news in the fastest and safest ways possible. It’s fast because they go right for the public heart and it’s safe because they protect you at all costs.
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